12 Alternatives to Canva for Creating Attractive Designs

Alternatives to Canva for Creating Attractive Designs

Previously, when a professional or entrepreneur wanted to convey an advertising message, they did so by resorting to the services of a graphic designer. Over time, this option is still on the table, but the repertoire of alternatives has expanded.

 

Canva was born out of the need to create, at low costs, easy designs that look professional. Therefore, we could say that this tool has become the favorite of many people who had creative abilities within themselves but had not risked trying.

 

Graphic design is an essential resource, it is the development of a branding strategy that is in line with the emotions and brand values ​​that you want to create.

Either for you or your clients and Canva adapts very well to these requirements.

What can you find in Canva?

 

• Designs by category: Infographics, logos, posters, flyers, business cards, banners are some of the designs that you can find for free in Canva.
• Adaptability to all social networks: Canva allows you to create designs that are following the rules of each social network such as Facebook, Twitter, Instagram, Pinterest, among others.
• Unique Images: Although this category is paid, Canva's prices for personalized photos are low cost.

Although Canva offers a variety of features for users, other tools can complement your graphic ideas.

That is why we bring you a list of alternative tools to Canva that may be of use to you.

 

Alternative tools to Canva

 

There are tools with specific characteristics with the design that can be useful.

We know that using Canva as a tool has many advantages, but what specifically are you looking for when making a design? In some cases, you want to execute a specific action and you don't know which application or web page has it available to you.

Below you will learn how other alternative tools to Canva maybe offering you what you need:

1. Easel.ly

Have you used all the templates that Canva has for its users for free? Don't you want to lose the graphic continuity in your content? Easily is an efficient and professional alternative to Canva.

When accessing the website, you find an intuitive design that allows you to quickly understand how it works. It is ideal for blog content or inbound marketing.

Blog articles with images get 94% of visits compared to blogs that do not include images,         according to content marketing statistics.

So, if you need to create infographics, resumes, timelines and reports, easily is the tool you need.

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2. Desygner

 

 

Desygner uses segmentation as a feature that stands out from the rest of the tools.

Desygner knows the importance Canva has taken as a design tool and has used the power                       of segmentation.

If we talk about this as an alternative option to Canva, we can mention that if, for example,                you have chosen the option to create a resume, it will ask you what specific curriculum you are    talking about.

One for artists? For designers? A professional one? Having a repertoire of more specific templates  when it comes to your creations, makes it a good competition tool.

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3. Pablo by buffer

The Pablo by buffer tool is based on creating advertising images with a persuasive phrase that      attracts the attention of users. It is used to create cover images on Facebook, short messages                on Instagram, Pinterest among others.

The creators know the importance of typography in the images and the consonance that this has with the branding strategy. So you can find a million fonts and templates to create the best images.

And if it is not enough, you can also add a photograph of your repertoire and also with the typography.

To create professional images for free on this platform you do not need to access any social network, but you can upload the image directly from Pablo to any social network of your choice.

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4. Crello

If what you are looking for is to create simple animations and videos for your social networks, web platform, or blog, this tool will be very useful.

When entering the web portal, the design will seem similar to Canva, but the ultimate goal of Crello is based on moving images and how to personalize your videos and make them look professional.

For example, if you enter the option " social networks " and want to create a design for a discount for products and services, the tool will be tailored to what you want to do.

The payment method of this website costs $ 9.99 per month, but if every time you use the platform for free, you recommend two friends to use it, you will be collecting money for the monthly subscription.

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5. Lightshoot

This application is very useful for those blogs where the examples are relevant at all times. Lightshoot is an application that you can download to your computer and that is always active, you just need to press the "print screen" button when you see something that can be a useful example.

Not only does it focus on creating the capture, but it also has signage elements to better understand where you want your readers to focus.

 

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6. Smush

Although we start from the fact that blogs must have images, it is also clear that these images, if they are too heavy, slow down the loading process and thus we can lose a potential client.

Two minutes of slow loading of an image is enough for the reader to end up leaving. That is why you must take care of the weight of the images that you include in your blog.

How does Smush work? This is a WordPress blog plugin that compresses the size of images without losing their quality. In this way, you will have intuitive, professional images that load quickly.

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7. Over

 

 

Over has creative filters that give your publications a dynamic and unique touch.

Since we have a wide repertoire of alternative tools for Canva on computers, it is time to move on to mobile devices. 50% of searches on Google are being done through a mobile phone, according to the daily 20 minutes. More reasons to create persuasive images for users?

If we follow this same line of mobile devices, those who are ahead in Spain are Facebook and Instagram.

Over intends to create images with a visual impact on the consumer. So you will find various images, fonts, and colors to connect on social networks with elegance and professionalism.

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8. Befunky

This image editor has a fundamental characteristic and it is to maintain uniformity in each of the photographs that make up a brand branding. In Befunky you can create custom filters that will make you have a visual harmony on digital platforms.

If they are your first steps with design, this portal has beneficial features that you can use:

• Creation of specific tones for images and videos.
• Image resizing on web pages and social networks.
• Edit more than one image at a time.
• Create persuasive ads within images.

The versatility of this tool can even awaken your intrinsic creative side.

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9. Pixlr

This tool was in charge of covering all the needs of its users since the creator wants you to "be able to make every moment something beautiful wherever you go."

So you have Pixlr as a computer and mobile device tool adapted to iOS and Android. This works as a photo editor with functional tools that will make your professional photos look.

And since the objective of this tool is to evolve, if you think that the advanced version of pixlr is beginning to become more complex.

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10. Flaticon

 

 

To fill your texts with infographics, flaticon has vector icons at its disposal to give the final touch to your publications.

Infographics are very important to educate the reader about the content that will be found next in the article to read. But what do infographics carry inside? In addition to text, ideally, they should have icons added.

This page has been dedicated solely to creating icons. You only need to type one word in the space bar and you will find thousands to create your infographics. You can also change their color and download them for free.

Of course, it has a download limit on free vectors, to download more than 40 vectors you must pay the Premium section.

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11. Photoset

Fotojet is another of the alternative tools to Canva. In parallel with all the aforementioned features that Canva has at its disposal, this page allows you to create designs adapted to social networks, presentations, collage, among others.

You can decide whether to start designing an image from scratch or create a design intuitively with the templates it has to offer. Fotojet has characteristics such as fonts, contrast changes, color, among others.

It also has video editing.

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12. Infogram

Although we have already named many tools that offer you to edit images and create amazing infographics, inform offers to create graphics.

Statistical graphics create validity for the argument that you find yourself explaining, whether in your personal or business blog; or on social media.

And not only graphics for your website, but you can also create a graphic on this page to explain to your client the increase in reach and visibility in the marketing strategies used.

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Five critical factors in running a social media campaign

Digital marketing is an effective way to bring your brand closer to the target audience since it allows you to segment by channels and interests.

 

The presence of companies on the Internet is essential to guarantee the brand's notoriety. The phrase "if you are not on the Internet, you do not exist" is increasingly appropriate to define the moment we live in society. Many of the emerging companies are consolidating in the digital environment before making the jump to physical establishments. The more traditional ones, others have been forced to open digital channels to gain full access to their target audience. And it is that new technologies have burst into business life to modify many essential aspects: from the business model to the work processes and, of course, the way of advertising.

The Internet -and new technologies in general- provide infinite advantages for organizations, since it allows for tools that facilitate work, offer relevant information about the business that shed light on how to carry out different processes, expand the market since It is possible to communicate globally and, of course, they make available a multitude of ideas that optimize the performance of the company.

 

But you have to take into account one detail: the Internet is a changing scenario in which news is fleeting, and it is easy to get out of date in a matter of weeks, so you have to always be up to date with the latest trends.

 

For its part, online marketing has also gained relevance since digital channels are the most used to reach users present on the Internet. It is defined as a series of strategies used by online media to carry out advertising actions. Its main advantages are that the costs are more affordable than those of traditional marketing. There is more control over the campaign results, and it is possible to make modifications to optimize it during its development and allow exact segmentation of the desired target. Reach.

 

If we talk about the digital habits that users practice, the latest study carried out by We Are Social media, together with Hootsuite, offers revealing data on Internet users worldwide. In Spain, there are 54 million mobile lines -a figure that is equivalent to 117% of our country's total population-of which 28 million are active in social networks, and 86% of them access digital platforms from mobile. On average, Spaniards spend 5 hours and 20 minutes a day connected to the Internet, and most of the time, we spend on social networks. In addition, 72% of users claim to have bought through online commerce platforms last month. For this reason, it is so vital that Brands have a presence on the Internet since, in social networks, they can carry out brand image strategies, and through eCommerce, they can sell their products or services.

 

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Keys to running a social media campaign

There are vital factors that you must take into account when conducting a successful online marketing campaign. You have to know that the scenario in which you are raising it is changing, and you have to be prepared to assume all kinds of unforeseen events.

 

1. Set goals

The first step is to define what we want to achieve with the digital marketing campaign. Said purposes must be aligned with those of the organization to achieve the business objectives through the digital strategy. The impact must be direct in your income statement, so they must be SMART, that is:

Specific. The more specific they are, the easier it will be to carry them out. Keep in mind that the objectives will be the center of the project, so you must detail them as much as possible by answering the questions of what, when, how, where, who, and why.

 

Measurable. It is necessary to define a way to measure the purposes to quantify whether they have been fulfilled or not. In the case of being quantitative, there will be no problem. However, compared to the qualitative ones, you must add percentages or exact amounts to their definition.

 

Attainable. To propose achievable objectives, you must take stock of what has been done so far and what has been achieved to see if you can really set an accessible goal. They should not appear presumptuous or impossible.

 

Realist. Before defining the objectives, you must know what team you have and understand its potential and the tools you have to carry out the project. If you combine these factors, it will be possible to achieve the determined goal.

 

Timely (Temporary). This is a decisive factor because it will define when the objective must be met. They can be short, medium, or long-term. You need to schedule and schedule the deadline to know how quickly you should act.

 

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2. Analyze your trajectory

Before proposing a strategic project such as a marketing campaign, you must know the context in which who will carry it out. The variables of the environment directly influence the results, for which you have to study the circumstances surrounding the project and the company.

In addition, it is necessary to take a tour of what has been done previously to know what has worked and the mistakes that have been made to learn from what has been done wrong and enhance what has given good results.

 

On the other hand, to complement the analysis, you can also study the actions carried out by your competition in the channels that you plan to carry out your marketing campaign are. See what they do well and what points can be differential to work on them and stand out.

 

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3. Study your audience

It is essential to know who your brand's audience is and where it is within the digital sphere, especially within social networks, where users can interact with the message. Customers offer their vision of the products or services advertised and, in this way, you can collect those suggestions that you think can improve the business model and implement them in your company.

 

The Internet can precisely segment the audience to direct your content, defining age, gender, and place of residence. If you establish who your audience is, you can personalize the message to feel that you are talking to them about their tastes or interests. This ends up loyalty to the community and, therefore, increasing the ROI (Return on investment or return on investment). ROI refers to the monetary value that is generated when you carry out a marketing action. Thanks to this, we can know the profitability of the activity we carry out on social networks.

 

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4. Define the channels

After knowing who you are targeting, you have to see where the users who are interested in your brand are. Social networks are the main communication channel within the digital sphere, but they are very different and are used to transmit messages in different ways.

 

LinkedIn

It is the largest professional network that currently exists. If your business is B2B, this will be your primary channel to reach your audience since it includes all types of organizations and entrepreneurs.

Launch exciting content to grab the attention of your followers. In addition, you can also use the tools provided by the groups to position yourself as a valuable content creator within your sector.

 

Facebook

Marck Zuckerberg's social network has an algorithm that makes visible the content that users want to see. This is analyzed by the posts that receive the most interaction, the most shared, or those with the most comments.

The content must be specially designed for the audience you have in that social network to promote the relationship with the target. You can find out which profile follows your company page in the 'Statistics' section provided by Facebook.

This tool also encourages using its features, such as Facebook Live, through which you can broadcast live videos. Users can send their comments as well as their 'likes' while you are promoting.

 

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Twitter

The network of (now) 280 characters is the one that most powers direct of all. It has positioned itself as one of the new ways of informing users since the main media outlets turn up the breaking news.

Brands also offer content of interest on their services in which they include the latest trends and publish content that seeks to entertain the recipient.

 

Instagram

Instagram is the fashion social network in which audiovisual content - videos, photos, and the so-called ' instastories' - prevail. Immediacy is given a lot of relevance since the latter format can only be consumed for 24 hours and then disappears. The advantage is that calls to action can be made for users to interact directly with the brand, making the relationship closer since they feel that they are an active part of a company's community.

This social network is also the one with the most significant number of influencers. These are users with a large number of followers who show their life and also advertise for brands. Companies have realized that campaigns with influencers are -in many cases- more effective than traditional ones since they directly impact a particular type of audience and give added value to the products due to the proximity and credibility.

 

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YouTube

It is the video network par excellence, the fashionable format on the Internet. It has 1.5 billion active users, which positions it as the second social network just behind Facebook. Every day, people spend 40 minutes on average on YouTube, bringing to 500 million hours a day of content consumed.

There are many types of videos for all tastes and audiences, but the ones that stand out the most are musicals, comedy, entertainment, and ' how-to.' Companies are always specialized in some sector to consider the opportunity to create specialized content in audiovisual format for their followers. For example, if you have a florist, you can post tutorials on making the best bouquet for a special occasion.

 

Influencers are also very present in this social network, especially those specializing in gaming and lifestyle. In the videos, they also advertise products or services. The former speak of gadgets and technology since these products are more akin to their audience, and the latter tend to promote clothing, beauty, or travel brands due to the target their content is aimed at.

After knowing each social network, the type of audience in each of them, and, above all, what they are used for, you can make a different type of content or, you can even consider doing a campaign with the most prestigious influencers in each social network.

 

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5. Measure results

After launching the campaign, it is necessary to know if it is working correctly according to the objectives set in the first point. Therefore, it is essential to measure the results that are being achieved. You can do it weekly, biweekly, monthly or quarterly. The best thing is to do it every little time so that, if the impact is not being the desired one, you can study what is wrong and correct the error by launching another series of content to another audience or on another channel. The information we obtain in the analysis of the results seeks to make the campaign as effective as possible through optimization.

 

When carrying out a campaign, you should also consider all the news that appears from time to time, so it is best to draw up a digital strategic plan, but make sure it is flexible and allows last-minute changes.Another element that you must consider when you decide to carry out a digital campaign is to make a value proposition. What you contribute is helpful for the users who are behind the screen. In this way, your brand will not go unnoticed among the thousands of consumed contents per day on the Internet.

 

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